Ensuring the tribal art & culture reach the global stage through the Bluerickhaw platform
New Delhi, 9th February 2022: Bluerickshaw announces collaboration with ASSOCHAM, fulfilling the vision of Atmanirbhar Bharat given by the Honourable Prime Minister. In this association, Bluerickshaw will reckon the untapped potential and skills of rural and tribal communities by providing possible solutions for their development in the trading world. In this joint effort, Bluerickshaw and ASSOCHAM are hoping to position and develop tribal offerings in international markets to create better livelihood opportunities for tribal artisans.
“ASSOCHAM has always been at the forefront of any initiative that propels in creating a robust tribal brand identity. The tribal communities face several challenges – right from finances to a lack of access to the market, so it’s heartening to see a B2B export platform like Bluerickshaw facilitating that access on a global level. It’s inspiring and we are proud to associate with them in this cause”, said Mr Deepak Sood, Secretary General ASSOCHAM.
Bluerickshaw is uplifting products handcrafted by tribal artisans for categories like Cane & Bamboo Produce, Wooden Products, Metal Wares & copper wares, Leather Products, Hand-printed Textiles, Paintings, & Jewelry Ornaments. Under this partnership act, both ASSOCHAM & Bluerickshaw are trying to develop the potential of the tribal communities thereby building their capacities to enhance their contribution to socio-economic growth, thus making them self-reliant and financially independent.
Akshay Wadhwa Founder Bluerickshaw commented, “BlueRickshaw is looking out to help small sellers get easy access to international buyers seamlessly. India has more than 3,000 craft forms sitting on an untapped goldmine, failing to reach its target audience. The very reason that inspired me to bring this platform for Indian craftsmen. It gives me great pleasure to be partnering with ASSOCHAM for this noble cause and to promote the raw talent of the Indian tribal community on the world stage.”
Bluerickshaw is a B2B export platform that takes care of concerns like regulatory compliances, logistics, and payments to help small Indian sellers explore global markets without hassles. Bluerickshaw’s vision to empower small artisans of India appropriately fits with that of ASSOCHAM. This collaboration will give the right kind & ample opportunities to thousands of small tribal artisans while helping them showcase their products without having to travel; also fluidizing the trust issues & credibility around the complexities of export compliances related to sourcing products from Indian sellers.
Bluerickshaw is a curated B2B export platform connecting small weavers, artisans & small manufacturers of India with small to midsize buyers across North America. Launched in March 2021, BlueRickshaw has the vision to enable small businesses of the world to get access to high-quality Indian goods seamlessly.
For more info, visit: https://bluerickshaw.com/