• About Us
  • Advertise
  • Contact Us
  • DMCA
  • Follow on Google News
Tuesday, June 6, 2023
  • Login
National Age
  • Home
  • India
    • National
    • State News
  • World
  • Education
  • Lifestyle
    • Health & Fitness
    • Fashion
    • Travel
    • Food
  • Business
  • Tech
    • App News
    • Gadgets
  • Entertainment
  • Auto
  • Sports
  • Others
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
No Result
View All Result
  • Home
  • India
    • National
    • State News
  • World
  • Education
  • Lifestyle
    • Health & Fitness
    • Fashion
    • Travel
    • Food
  • Business
  • Tech
    • App News
    • Gadgets
  • Entertainment
  • Auto
  • Sports
  • Others
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
No Result
View All Result
National Age
No Result
View All Result
Home Business

Partho Dasgupta talks about the growing popularity of social media influencers as a news source

National Age by National Age
March 27, 2023
in Business
0
Partho Dasgupta talks about the growing popularity of social media influencers as a news source
Share on FacebookShare on Twitter

Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light.

Gone are the days of crazy fandom for Bollywood celebs when posters of Rajnikant used to be doused with milk, or temples used to be made for Bollywood stars like Amitabh Bachchan. The craze for Bollywood actors has seen a significant decline as social media has emerged. Why? Well, today influencers have become celebrities. They seem to have a lot more influence over Aam Janata than any media personality. The millennials and gen-z today get their news from social media instead of news channels.

The bite-sized news shorts on social media platforms are much preferred by today’s generation than sitting in front of the TV at prime time. Influencers today are representing each and every field and news media is one field that has seen a transformation since the advent of these influencers and social media. the fact that influencers can monetize their channels to create revenue has made it all the more attractive “today people simply subscribe to Youtubers to get news. The amount of research that some of the Youtubers do for their content is truly commendable and I think this is what people like. They are wary of the overhyped news on TV channels and prefer simple and straight news format by influencers.” Shares Partho Dasgupta Ex-CEO of BARC India and Presently Managing Partner, Thoth Advisors.

Read ThisAlso

Doceree Is Now Great Place To Work Certified

Doceree Is Now Great Place To Work Certified

June 6, 2023
Top 10 personalities who are doing best in their respective industries felicitated by Webhack Solutions

Top 10 personalities who are doing best in their respective industries felicitated by Webhack Solutions

June 6, 2023

With the median age of India’s population at 29, most of the people using social media are young. With 658 million social media users in India in 2022, the number is constantly growing and so is the problem of unverified/fake news. Some of these social media personalities have more following than media houses and cater to the younger population in comparison to the television audience. For example, Dhruv Rathee, who comments on the Indian political landscape through his YouTube channels has garnered an audience of 10 million subscribers. Another news YouTube channel the Lallantop has 24 million subscribers!

Not only in the field of news media, but in general also influencers have made their fan base on social media sites. Virat Kohli has amassed 241.7 million followers on Instagram which makes his reach more than most of the media houses! This just goes to show that celebs today have the ability to grab more eyeballs and talk directly to the audience in comparison to established media channels.

If we look at the top 50 most subscribed YouTube channels 18 of them are from India. Even in the top three, two of them (T-series and Sony entertainment) are from India. This shows the strength of the Indian audience and their reach. Out of these 18, Zee Tv and Aj Tak are the only two news media channels that have made it to the top 50 in the world. The rest 16 are also media houses but mainly for entertainment or music.

“However one thing that needs to be kept in mind is that we are comparing giant media houses to individual creators which seems unfair. Even though they may not be at par with Zee or Aj Tak in terms of followers, the fact that one individual has a following of 10 m shows the kind of reach influencers have,” explains Partho Dasgupta BARC Ex CEO.

Today influencers are more in tune with the needs of the audience and conducting on-ground surveys. Their reach is directly proportionate to their content. If the people like their content their reach increases and vice versa. They also get real-time feedback on their content which helps them in evolving at a faster pace, unlike big media houses. Influencers have two-way communication with their audience which sometimes the anchors in the newsroom lack.

With recent attacks on various media houses regarding their ethics and their loyalty towards certain political parties, influencers seem to have filled the gap created for dissent. It doesn’t mean that these influencers are not corruptible, but their popularity shows that there are people who are consuming their content and supporting them. However, with power comes responsibility.

Influencers must be cognizant of their effect on the population and must dispense information most professionally. In this era of influencer marketing, it seems like influencers hold more power over the audience than traditional news media.

National Age

See author's posts

Tags: Ex-CEO of BARC IndiaMedia housesPartho DasguptaSocial media influencersThoth Advisors
Share8Tweet5Share1SendShareSend
Previous Post

Sakif Shamim Person of the Year

Next Post

Child Help Foundation Organized Activities and Campaigns for the Upliftment of women on International Women’s Day

National Age

National Age

Related Posts

Doceree Is Now Great Place To Work Certified
Business

Doceree Is Now Great Place To Work Certified

June 6, 2023
Top 10 personalities who are doing best in their respective industries felicitated by Webhack Solutions
Business

Top 10 personalities who are doing best in their respective industries felicitated by Webhack Solutions

June 6, 2023
Top 10 Madurai IT services And software companies which deals with emerging technologies
Business

Top 10 Madurai IT services And software companies which deals with emerging technologies

June 5, 2023
Entrepreneur Manish Kumar Roy’s Angika Machinery will drive your Business forward with their Machinery Solutions
Business

Entrepreneur Manish Kumar Roy’s Angika Machinery will drive your Business forward with their Machinery Solutions

June 5, 2023
Jainex Stationery India: Changing the stationery market with affordably excellent products
Business

Jainex Stationery India: Changing the stationery market with affordably excellent products

June 1, 2023
Abhay Kewadkar: India’s First Winemaker Turned Microbrewery Entrepreneur
Business

Abhay Kewadkar: India’s First Winemaker Turned Microbrewery Entrepreneur

May 30, 2023
Next Post
Child Help Foundation Organized Activities and Campaigns for the Upliftment of women on International Women’s Day

Child Help Foundation Organized Activities and Campaigns for the Upliftment of women on International Women’s Day

M Venkaiah Naidu Blessed Students of Asian Education Group

M Venkaiah Naidu Blessed Students of Asian Education Group

Greenfuel Electronics has launched the first-ever compact, lightweight and easy-to-use Tyre Inflator & Puncture Repair Kit

Greenfuel Electronics has launched the first-ever compact, lightweight and easy-to-use Tyre Inflator & Puncture Repair Kit

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Trending
  • Comments
  • Latest
Pro Cricket Championship Trophy (PCCT) announced the schedule of their selection trials and matches today

Pro Cricket Championship Trophy (PCCT) announced the schedule of their selection trials and matches today

May 26, 2022
Now our E-store India has become an international company

Now our E-store India has become an international company

November 1, 2022
Rotary announces: 20th Global Poster Painting Competition

Rotary announces: 20th Global Poster Painting Competition

June 8, 2022
Influencerquipo presents Most Confident plus Size Influencer of the year- Jaanvi

Influencerquipo presents Most Confident plus Size Influencer of the year- Jaanvi

August 11, 2021
Pro Cricket Championship Trophy (PCCT) announced the schedule of their selection trials and matches today

Pro Cricket Championship Trophy (PCCT) announced the schedule of their selection trials and matches today

14
MPF Investments are mainly aimed at companies in the Indian Market

MPF Investments are mainly aimed at companies in the Indian Market

4

TECNO launches SPARK Power 2 Air: The new Power Play Entertainment device

2

PrivateCourt is all set to revolutionize the concept of Online Dispute Resolution

1
Doceree Is Now Great Place To Work Certified

Doceree Is Now Great Place To Work Certified

June 6, 2023
Top 10 personalities who are doing best in their respective industries felicitated by Webhack Solutions

Top 10 personalities who are doing best in their respective industries felicitated by Webhack Solutions

June 6, 2023
Flaminia Romani: A Filmmaker with a Passion for Transforming Stories into Visual Excellence: Ehsaan Yousf

Flaminia Romani: A Filmmaker with a Passion for Transforming Stories into Visual Excellence: Ehsaan Yousf

June 5, 2023
World Environment Day Smiling Tree promotes Water Conservation by displaying a demo model for water harvesting

World Environment Day Smiling Tree promotes Water Conservation by displaying a demo model for water harvesting

June 5, 2023

Recent News

Doceree Is Now Great Place To Work Certified

Doceree Is Now Great Place To Work Certified

June 6, 2023
Top 10 personalities who are doing best in their respective industries felicitated by Webhack Solutions

Top 10 personalities who are doing best in their respective industries felicitated by Webhack Solutions

June 6, 2023
Flaminia Romani: A Filmmaker with a Passion for Transforming Stories into Visual Excellence: Ehsaan Yousf

Flaminia Romani: A Filmmaker with a Passion for Transforming Stories into Visual Excellence: Ehsaan Yousf

June 5, 2023
World Environment Day Smiling Tree promotes Water Conservation by displaying a demo model for water harvesting

World Environment Day Smiling Tree promotes Water Conservation by displaying a demo model for water harvesting

June 5, 2023

www.nationalage.com, digital news and story platform bring you the news, articles, stories, and opinions on the latest happenings worldwide covering various sectors like nation, politics, and governance, social sector, review, foreign affairs, defence and security, latest review, lifestyle, entertainment, sports, technology, auto sectors, education, business and start-ups updates, Agriculture, Science, finance, money, food, and culture, etc.

If you have any query regarding Site, Advertisement, and any other issue, please feel free to contact at [email protected]

Follow Us

Browse by Category

  • Agriculture
  • App News
  • Astrology
  • Auto
  • Business
  • Education
  • Entertainment
  • Fashion
  • Finance/Money
  • Food
  • Gadgets
  • Health & Fitness
  • Lifestyle
  • National
  • Photography
  • Politics
  • Press Release
  • Religion
  • Science
  • Social Work
  • Sports
  • State News
  • Tech
  • Travel
  • World
Doceree Is Now Great Place To Work Certified

Doceree Is Now Great Place To Work Certified

June 6, 2023
Top 10 personalities who are doing best in their respective industries felicitated by Webhack Solutions

Top 10 personalities who are doing best in their respective industries felicitated by Webhack Solutions

June 6, 2023
Flaminia Romani: A Filmmaker with a Passion for Transforming Stories into Visual Excellence: Ehsaan Yousf

Flaminia Romani: A Filmmaker with a Passion for Transforming Stories into Visual Excellence: Ehsaan Yousf

June 5, 2023
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Follow on Google News

Copyright © 2021 National Age

No Result
View All Result
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Home
  • Privacy Policy

Copyright © 2021 National Age

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In