With 14+ years of experience across IT, AI-driven marketing, and entrepreneurship, Madhu Kiran Ganti will lead Performance Marketing and end-to-end marketing for EBG Group.
New Delhi, [India], September 10, 2025: Kustard Technologies today announced the appointment of Mr. Madhu Kiran Ganti as its CEO, marking the beginning of a new chapter in the company’s journey to build transformative, AI-powered solutions for scalable growth systems for EBG Group.
A seasoned entrepreneur with over 14 years of experience across IT services, AI-driven marketing, product design, and large-scale program management, Madhu has led ventures at the intersection of technology and strategy. His core expertise spans performance marketing, predictive analytics, growth automation, CRO/funnel design, and full-stack digital execution.
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Commenting on his appointment, Madhu Kiran Ganti said:
“We’re building Kustard to engineer outcomes, not just campaigns. By uniting AI, automation, and data-informed strategy, we’ll help brands scale faster and smarter. I’m excited to bring this approach to EBG Group’s portfolio as well as create a single, performance-first system from awareness to retention.”
Madhu’s career includes leadership at Anantacore (AI-powered performance marketing), Xdart (D2C fashion), IQrushh (ed-tech gamification), Task 365(Data Driven Strategies), Parikram IT Solutions (COO), and Arka Infoteck (CEO & Founder). He also served as War Room Head during the 2024 elections for Janasena Party, orchestrating data-led, digital-first outreach across 21 constituencies.
Under Madhu’s leadership, Kustard Technologies will focus on building AI-driven marketing ecosystems, automation platforms, and predictive analytics solutions that help enterprises and high-growth brands optimize spend, accelerate acquisition, and improve LTV through end-to-end orchestration.
Industry observers note that with Madhu’s proven ability to blend technology and strategy with executional precision, Kustard Technologies is positioned to emerge as a serious player in India’s fast-evolving AI and digital innovation landscape.
About Kustard Technologies:
Kustard Technologies is a technology-first company focused on building AI-powered marketing engines, automation tools, and scalable digital ecosystems for brands across industries. With an emphasis on innovation, adaptability, and measurable outcomes, Kustard aims to redefine how businesses grow in a digital-first world.
Website: https://kustard.in/
