Mumbai (Maharashtra) [India], June 25th 2026: KT, a personal care brand, recently participated in Amazon Beautyverse 2026 with actor Jacqueline Fernandez joining the brand for an on-stage conversation around beauty routines, everyday essentials and the changing ways consumers discover and shop for beauty products. KT brought together its three brands, KT Professional, KT Men and KT Kids, at Beautyverse 2026, showcasing products across haircare, grooming and personal care categories. One of the highlights of KT’s presence at the event was a fireside chat between actor Jacqueline Fernandez and Ms. Mahima Sayani, Founder of KT. The conversation was followed by a “What’s In My Bag” session, where Jacqueline shared some of her everyday essentials and spoke about products that are part of her routine, including KT Professional’s 3X Hair Growth Serum. The session gave attendees a closer look at her beauty and self-care preferences and became one of the main attractions of the day.
The excitement extended beyond the stage. Jacqueline later visited the KT booth, drawing large crowds of visitors, creators and media personnel. The booth saw steady footfall through the event as attendees explored products from KT Professional, KT Men and KT Kids. Fans gathered around the experience zone for interactions and photographs, while creators and beauty enthusiasts spent time discovering products from the brand’s growing portfolio. The energy around the booth, along with social sharing and media attention, made it one of the more engaging brand activations at the event.
KT used the platform to engage with consumers, creators, media and beauty enthusiasts through product experiences and live interactions. As part of the experience, consumers were also able to access featured products through Amazon Now after seeing them during the live session. This helped connect product discovery with purchase in a simple, immediate way, reflecting how beauty and personal care shopping is becoming more experience-led.
Commenting on the initiative, Mrs. Mahima Sayani, Founder of KT, said, “For us, Beautyverse was a great opportunity to bring all three of our brands, KT Professional, KT Men and KT Kids, together in one space. People often know us through one category, but this gives consumers a chance to experience the wider KT portfolio and interact with the products firsthand. Jacqueline has been associated with KT Professional for a long time, so having her join us made the experience even more special for everyone who visited the booth.”
She further added, “What stood out to us was the level of engagement throughout the day. People weren’t just walking past the booth. They were stopping, exploring products, asking questions and sharing their experiences. That’s what makes events like Beautyverse valuable. They create real conversations between brands and consumers.”
Over the years, consumer engagement in the beauty and personal care space has moved beyond traditional product displays. Beautyverse brought together brands, creators and consumers in a format that went beyond conventional showcases. From live conversations and product experiences to creator interactions, the event showed how consumers are engaging with beauty and personal care brands in more direct and immersive ways.
For KT, the platform offered an opportunity to showcase KT Professional, KT Men and KT Kids while interacting directly with visitors throughout the event. The brand’s presence combined product discovery, consumer engagement and live experiences, giving attendees a closer look at its growing personal care portfolio.
About KT
KT is a personal care brand with a portfolio spanning professional haircare, men’s grooming and children’s personal care through KT Professional, KT Men and KT Kids. Built on a foundation of salon expertise and keratin-focused product development, the brand has grown from a professional haircare business into a multi-category personal care player with a presence across 28 states, 86 cities and over 27,000 salons in India. Through its range of products across haircare, grooming and personal care, KT continues to serve consumers through salons, retail outlets and leading e-commerce platforms nationwide.
