The Government of Karnataka, in association with Eduspark International Pvt Ltd, an Ampersand Group company and the lead member of a consortium comprising M/s. Udbhav Educational and Rural Development Society and M/s. Pashupatinath Distributors Private Limited, is proud to announce the successful completion of one year of Project 1962. This innovative initiative aims to bridge gaps in veterinary services and ensure that farmers have access to essential care for their livestock. By bringing veterinary services directly to farmers’ doorsteps, Project 1962 significantly enhances the health and welfare of animals, sustaining the livelihoods of small and marginal farmers who rely on livestock.
Since its launch in 2023, the 1962 Emergency Helpline and Mobile Veterinary Units have been instrumental in providing timely care to livestock across the state. The project has responded to over 200,000 calls and treated more than 150,000 livestock, showcasing a strong commitment to the well-being of Karnataka’s farming communities.
The impact of Project 1962 is evident from the number of livestock that have benefited through timely healthcare and the satisfaction of the livestock owners & the farming community who have acknowledged the value addition of a system that combines a quick response to an inbound Toll-Free call to timely dispatch of veterinary ambulances to the doorstep of the livestock owner to address a medical emergency through a team of well-trained veterinary doctors & para-vets equipped to handle the most complex of animal healthcare services.
The Honourable Minister for Animal Husbandry and Sericulture, Shri K. Venkatesh, stated, “We are a pro-farmer government, and any welfare for the progress of the farmers will be a priority. One of the important sources of livelihood for the farmers is their livestock, and medical care at the doorstep for them is a commitment by the government to ensure timely action towards healthcare challenges for livestock for the overall benefit of the farmers in the state. We are reviewing the programme and, based on its success, will enhance the number of veterinary mobile ambulances to cover more livestock in the state.”
“Project 1962 is a step in our foray into healthcare and a focussed dedication to transforming veterinary care in the state of Karnataka and hopefully other states of the nation. By leveraging innovative solutions and working closely with the state government, we aim to create a sustainable model that supports the health and livelihoods of farmers across the region,” said Vinesh Menon, CEO of Ampersand Group.
