CARJAX Auto Care Private Limited when it was launched in March 2017, did not have any big investment, no network and no sophisticated infrastructure. It had nothing except ₹7,000, the vision that the auto detailing industry in India needed organization and the courage to begin.
It started with doorstep services and eventually developed into a complete auto care enterprise catering to cars and motorbikes. Today, CARJAX AUTO CARE claims to have served more than 55,000 clients, retained 99.99% of its customers and got 5 out of 5 Google rating since 2017. In the beginning, it had an investment of ₹7,000 and after that, it went on to record ₹1.6 crore sales in just 17 months to break even on investment.
However, for CARJAX AUTO CARE, there is more to numbers than meets the eye.
While most car detailing, cleaning, and restoration businesses offer their clients multiple options, CARJAX AUTO CARE has created its own identity based on providing high-quality products, craftsmanship, and unmatched after-sales services. Its unique philosophy, captured by the slogan “Keep Shining!,” goes way beyond keeping one’s car looking great. It is about creating relationships that go beyond the services provided.
It is the combination of the company’s philosophy with its strategic vision and plans for further development that makes CARJAX even more interesting. Recently, CARJAX AUTO CARE started partnering with LIMPO, in Karnataka state, which is a 19-year-old Italian waterless wash company. CARJAX AUTO CARE is planning to extend its partnership to the entire country and introduce eco-friendly, user-friendly, and fast-acting waterless vehicle cleaning solutions.
CARJAX AUTO CARE also teamed up with EVIONICS Innovations Pvt. Ltd., an electric vehicle (EV) manufacturing company, located in Bangalore, in Karnataka.
Recognition too has been a part of this process. In 2022, CARJAX AUTO CARE received recognition from the Asian African Chambers of Commerce and Industry (AACCI) as “A Fastest Growing Company in Automotive Industry”, mentioning Growing Business Iconic Brand Award with subsequent recognition in Passion Vista Magazine. The Co-founder of CARJAX AUTO CARE, Jyoti Sinha was also honored by Women Entrepreneurs Magazine for her contributions in the auto detailing market segment.
More recently, in 2025, CARJAX AUTO CARE became part of Amazon Saheli’s inaugural batch thanks to its wide array of 28+ in-house auto care products.
But what probably says the most about CARJAX AUTO CARE is the continued relevance of the very concept on which it was founded – a way to introduce more order into the chaotic nature of this industry. With its sights set on the whole of India, CARJAX AUTO CARTE aims not only to expand but also to create consistency in its customer experience.
Because in auto care, a polished vehicle may create the first impression. For CARJAX AUTO CARE it is the service that follows that determines whether the customer comes back.
